How do I plan a podcast concept and format?

Plan a podcast by naming the listener, the promise of each episode, the format you can sustain and how often you'll release. Then test it with a few episode ideas. See our pricing page for current prices, or book a free discovery call.

Book a free 30-minute discovery call See pricing

What questions does a podcast plan answer?

Who is this for, and what do they get from every episode?
What format: solo, co-hosted, interview or panel?
How long are episodes, and how often do they come out?
What does a listener do after an episode?
How will new people discover the show?

Strategy session or launch kit: which do I need?

See our pricing page.

Can a strategy session help an existing show?

Yes. Common topics include a format refresh, a new segment, a better release rhythm, or a plan for clips and social media.

What should I bring?

Your goals, any download or audience numbers you track, a few episodes you are proud of and a few you are not. Honest material makes for a useful session.

What should I bring to a strategy session?

Your goals for the show and who it is for.
Any episodes or recordings you already have.
Shows you like and why.
Your realistic weekly time for recording.
Questions about format, length, guests and release schedule.

What comes out of the session?

You leave with a clearer concept, a format you can sustain and next steps for your launch or relaunch. If you then want help producing the show, the launch kit and monthly packages pick up from there.

What this costs at Stimulate

See our pricing page.

See all packages and add-ons · Book a free discovery call

Frequently asked questions

Is the strategy session the same as the free discovery call?

No. The discovery call is a free 30-minute call to see what fits. The strategy session is a paid working session on your show.

Is the session remote?

Yes. Everything we do is remote.

Can the session fee apply to a package?

Ask on the discovery call.

Next steps

See packages and pricing, or book a free 30-minute discovery call and we'll map out what your show needs.